Work

Earthquakes and Brand Loyalty: Beyond the Short-Term Effects of Stockouts

Year: 2019

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.3325923

Authors: Cristian Figueroa, Andres Musalem, Carlos Noton

Institutions: Boston College, University of Chile, Pontificia Universidad Católica de Chile

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2931545609

Cites: 36

Cited by: 10

Related to: 10