Work

Taboos, morality and marketing: towards a conceptual model and illustration

Year: 2019

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-03-2018-2621

Authors: Grant Michelson, Rohan Miller

Institutions: Macquarie University, The University of Sydney

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2932425335

FWCI: 1.969

Cites: 24

Cited by: 11

Related to: 10