Work

Product Placement in Mass Media: A Review and Bibliometric Analysis

Year: 2019

Type: article

Study design: Systematic Review

Source: Journal of Advertising

DOI: 10.1080/00913367.2019.1567409

Authors: Fu Guo, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li, Vincent G. Duffy

Institutions: Northeastern University, Ghent University, Purdue University West Lafayette

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Fonds Wetenschappelijk Onderzoek, Vlaamse regering

Award: 基于多模式情感测量的考虑多维设计特征的产品外观情感设计研究

OpenAlex ID: W2934847345

FWCI: 16.41

Cites: 90

Cited by: 112

Related to: 10