Work

The mediating effect of perceived quality between extrinsic cues and perceived value in ski products

Year: 2009

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-10-04-2009-b003

Authors: Jin-Wook Han, Hyungil H Kwon

Institutions: Kyung Hee University, Chung-Ang University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W293573163

FWCI: 2.074

Cites: 25

Cited by: 15

Related to: 10