Work

BEST of Branding für Start-ups

Year: 2019

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-24586-3_4

Author: Karsten Kilian

Institution: Technical University of Applied Sciences Würzburg-Schweinfurt

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2936874429

FWCI: 5.674

Cites: 16

Cited by: 8

Related to: 10