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How green marketing, perceived motives and incentives influence behavioral intentions

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.04.012

Authors: Kuo-Chien Chang, Chia-Lin Hsu, Ya-Ti Hsu, Mu-Chen Chen

Institutions: Chihlee Institute of Technology, Chinese Culture University, National Yang Ming Chiao Tung University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Award: Effect of Hotel Green Marketing on Consumer Attitude and Purchasing Behavior: Regulatory Fit Perspective and the Moderating Roles of Perceived Motive and Incentive Mechanisms

OpenAlex ID: W2937097057

FWCI: 15.75

Cites: 50

Cited by: 125

Related to: 10