Work

RFM Based Market Segmentation Approach Using Advanced K-means and Agglomerative Clustering: A Comparative Study

Year: 2019

Type: conference-paper

Source: International Conference on Electrical, Computer and Communication Engineering

DOI: 10.1109/ecace.2019.8679376

Authors: Sabbir Hossain Shihab, Shyla Afroge, Sadia Zaman Mishu

Institution: Rajshahi University of Engineering and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2939724359

FWCI: 9.962

Cites: 15

Cited by: 30

Related to: 10