Work

“Just Do It? An Examination of Race on Attitudes Associated with Nike’s Advertisement Featuring Colin Kaepernick”

Year: 2019

Type: article

Study design: Observational Study

Source: Deviant Behavior

DOI: 10.1080/01639625.2019.1604299

Authors: Jonathan Intravia, Alex R. Piquero, Nicole Leeper Piquero, Bryan Byers

Institutions: Ball State University, The University of Texas at Dallas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2939947141

FWCI: 4.593

Cites: 24

Cited by: 22

Related to: 10