Work

The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.03.006

Authors: Daniele Scarpi, Gabriele Pizzi, Francesco Raggiotto

Institutions: University of Bologna, University of Udine

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2940389652

FWCI: 4.265

Cites: 106

Cited by: 36

Related to: 10