Work

Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data

Year: 2019

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-019-00156-8

Authors: Yan Feng, Yeujun Yoon

Institutions: Peking University, Kyung Hee University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2940875816

FWCI: 1.641

Cites: 106

Cited by: 8

Related to: 10