Work

Examining the role of product involvement in consumption elicited emotions

Year: 2017

Type: article

Authors: Cristina Calvo-Porral, Agustín V. Ruiz Vega, Jean-Pierre Lévy-Mangín

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2941276094

FWCI:

Cites: 37

Cited by:

Related to: 10