Work

Elucidating the emotional and relational aspects of gift giving

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.03.037

Authors: Rajani Ganesh Pillai, Sukumarakurup Krishnakumar

Institutions: North Dakota State University, Claremont Colleges, Keck Graduate Institute

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2941415858

FWCI: 4.921

Cites: 85

Cited by: 38

Related to: 10