Work

The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India

Year: 2019

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2019.04.012

Authors: Georgios Batsakis, Vasilis Theoharakis, Goudarz Azar, Satwinder Singh, Rahul Singh

Institutions: Alba Graduate Business School, The American College of Greece, The American College of Greece, Brunel University of London, University of Sheffield, University of Dubai

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2941470695

FWCI: 1.312

Cites: 60

Cited by: 9

Related to: 10