Work

Shopper Deal Seeking Across Channels: An Updated View

Year: 2019

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2019.1577688

Authors: Stephanie T. Gillison, William Magnus Northington, Sharon E. Beatty, Julian M. Arnold

Institutions: University of Tennessee at Chattanooga, St. Bonaventure University, University of Alabama

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2941482379

FWCI: 2.297

Cites: 44

Cited by: 12

Related to: 10