Work

Authenticity Is in the Eye of the Beholder: The Exploration of Audiences’ Lay Associations to Authenticity Across Five Domains

Year: 2019

Type: article

Study design: Observational Study

Source: Review of General Psychology

DOI: 10.1177/1089268019829469

Author: Balázs Kovács

Institution: Yale University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Yale University

OpenAlex ID: W2941601642

FWCI: 7.218

Cites: 84

Cited by: 49

Related to: 10