Work

Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles

Year: 2019

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x19836780

Authors: Helena F. Allman, Kelly Hewett, Mandeep Kaur

Institutions: University of West Florida, University of Tennessee at Knoxville, University of Technology Sydney

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2941964989

FWCI: 5.25

Cites: 84

Cited by: 28

Related to: 10