Work

Cause-Related Marketing Research (1988–2016): An Academic Review and Classification

Year: 2019

Type: article

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1080/10495142.2019.1606757

Authors: Sujo Thomas, Sonal Kureshi, Sanket Vatavwala

Institutions: Ahmedabad University, Indian Institute of Management Ahmedabad, Indian Institute of Management Indore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2942350828

FWCI: 11.48

Cites: 99

Cited by: 80

Related to: 10