Work

Conceptualising luxury brand attachment: scale development and validation

Year: 2019

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-019-00158-6

Authors: Anwar Sadat Shimul, Ian Phau, Michael Lwin

Institutions: Curtin University, Western Sydney University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2942725976

FWCI: 10.17

Cites: 97

Cited by: 66

Related to: 10