Work

Understanding non-private label consumers’ switching intention in emerging market

Year: 2019

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2018-0514

Authors: Eugene Cheng-Xi Aw, Han Xi Chong

Institution: Universiti Putra Malaysia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2943039986

FWCI: 3.281

Cites: 74

Cited by: 26

Related to: 10