Work

Investigating brand visibility in luxury consumption

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.04.017

Authors: Wei Shao, Debra Grace, Mitchell Ross

Institution: Griffith University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2943523612

FWCI: 9.843

Cites: 39

Cited by: 52

Related to: 10