Work

Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.01.020

Author: Hisashi Kurata

Institution: University of Tsukuba

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

OpenAlex ID: W2943586360

FWCI: 5.25

Cites: 46

Cited by: 21

Related to: 10