Work

Variety in Self-Expression Undermines Self-Continuity

Year: 2019

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucz016

Authors: Jacqueline R Rifkin, Jordan Etkin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2944010973

FWCI: 4.921

Cites: 111

Cited by: 33

Related to: 10