Year: 2018
Type: article
Study design: Observational Study
Abstract: Environmental issues for the better future make the community more aware of the importance ofpreserving the environment and adopt a healthy lifestyle characterized by the preference of fulfilling itsneeds through the purchase of green products (environmentally friendly). This study aims to identify thecharacteristics and perceptions of buyers, develop models and analyze the application of Theory ofPlanned Behavior that includes environmental knowledge, attitude, subjective norm, behavioral control,behavioral intention, and green purchase behavior in shaping the behavior of purchasingenvironmentally friendly products. The analysis tool used is SEM. The results showed that thecharacteristics of buyers who have an awareness of buying environmentally friendly products are men,ages 18-29 years, unmarried, not yet have children, income Rp. 2.500.000, - to Rp. 5,000,000, -, and theemployment of private employees. Good buyers' perceptions of environmentally friendly products. GreenPurchase Behavior model is formed with environmental knowledge, subjective norm, and behavioralcontrol variable significantly and positively influence toward behavioral intention. While behavioralintention has a significant and positive effect on actual behavior. While behavioral control significantlyinfluence but has a negative relationship to the actual behavior
Authors: Nuril Huda, Siti Aliyati Al bushairi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2944037363