Work

Value in servitization: From dyad to network level

Year: 2017

Type: book-chapter

Abstract: Servitization implies a customer-centred approach, where value is enhanced through communication and interaction between the parties. The creation, delivery and capture of value in servitization have been widely analyzed within the supplier-customer dyad. However, when moving to a multi-actor level, a gap has been found regarding the challenges that the embedded context in which servitization takes place can have over the distribution and capture of part of the value created.

Source: Aston Publications Explorer (Aston University)

Authors: Patricia Carolina Garcia Martin, Andreas Schroeder, Ali Ziaee Bigdeli, Tim Baines

Institution: Aston University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: European Commission, Horizon 2020 Framework Programme, Research Executive Agency

Awards: Circular European Economy Innovative Training Network, G3299729684, G434337789

OpenAlex ID: W2944158182