Work

How consumers’ brand experience in social media can improve brand perception and customer equity

Year: 2019
Type: article
Study design: Observational Study
Institution: Henan University
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2944229332
FWCI: 21.33
Cites: 80
Cited by: 144
Related to: 10