Work

Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-10-2017-2391

Authors: Natalia Rubio, Nieves Villaseñor, Maria Jesús Yagüe

Institution: Universidad Autónoma de Madrid

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2944286168

FWCI: 3.281

Cites: 60

Cited by: 15

Related to: 10