Promotional Framing of Green Products: Mediating Role of Sale Proneness
Year: 2019
Type: article
Source: Journal of Promotion Management
Authors: Avinash Tripathi, Neeraj Pandey
Institutions: XIM University, Indian Institute of Management Mumbai
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2944286340