Work

The effects of inner packaging color on the desirability of food

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.05.003

Authors: Patrick van Esch, Jonas Heller, Gavin Northey

Institutions: Western Sydney University, UNSW Sydney, University of Auckland

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2944409822

FWCI: 8.532

Cites: 101

Cited by: 58

Related to: 10