“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts
Year: 2019
Type: article
Source: Computers in Human Behavior
Authors: Carolina Stubb, Jonas Colliander
Institutions: Åbo Akademi University, Stockholm School of Economics
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
Funder: Media-alan tutkimussäätiö
OpenAlex ID: W2944768094