Work

Direct marketing campaigns in retail banking with the use of deep learning and random forests

Year: 2019

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2019.05.020

Authors: Piotr Ładyżyński, Kamil Żbikowski, Piotr Gawrysiak

Institutions: Warsaw University of Technology, Institute of Computer Science

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2945062396

FWCI: 19.03

Cites: 22

Cited by: 96

Related to: 10