Work

The Effectiveness of Mass Marketing Communication As A Digital Logistics Tools in Promoting a New Online Public Service Platform

Year: 2019

Type: article

Authors: Irwan Ibrahim, Afizan Amer, Siti Hajar Md. Jani

Institution: Universiti Teknologi MARA

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2945246476

FWCI: 1.969

Cites: 10

Cited by: 12

Related to: 10