Work

The role of external reference price in pay-what-you-want pricing: An empirical investigation across product types

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.05.017

Authors: Fei L. Weisstein, Pilsik Choi, Peter Andersen

Institutions: Bowling Green State University, Austin Peay State University, University of Scranton

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2945330571

FWCI: 5.25

Cites: 51

Cited by: 33

Related to: 10