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How do new product preannouncements influence brand innovativeness

Year: 2018

Type: conference-paper

Source: QUT ePrints (Queensland University of Technology)

Authors: Mahmud Hassan, Ravi Pappu, Sarah Kelly

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2945765984

FWCI:

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Related to: 10