Work

Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe

Year: 2019

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-05-2018-0171

Author: Edyta Rudawska

Institution: University of Szczecin

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2945777547

FWCI: 8.859

Cites: 84

Cited by: 63

Related to: 10