Work

When does creativity matter: the impact of consumption motive and claim set-size

Year: 2019

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-03-2018-2624

Authors: Ilgım Dara Benoit, Elizabeth G. Miller

Institutions: Appalachian State University, University of Massachusetts Amherst

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2946076918

FWCI: 0.984

Cites: 47

Cited by: 13

Related to: 10