Work

Typology of advertising music components and consumers’ responses to the brand

Year: 2019

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/2051570718828893

Author: Alice Zoghaib

Institution: Institut Superieur de Gestion

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2946439334

FWCI: 0.656

Cites: 71

Cited by: 8

Related to: 10