Year: 2019
Type: article
Abstract: In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. Therefore, this paper comprehensively explores and analyzes retail precision marketing strategies on the basis of digital marketing mode. This paper firstly analyzes predicament of China’s retail industry during its development process briefly, plans implementation measures for precision marketing in retail industry in details, and finally analyzes retail precision marketing strategies in the digital marketing mode from three aspects of customer segmentation in marketing, market basket positioning and targeted customer marketing through actual precision marketing applications.
Author: Guoan Zhu
Institution: Microsoft (United States)
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2946459681