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How location-based advertising elicits in-store purchase

Year: 2019

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-03-2018-0083

Authors: Chih-Hui Shieh, Yingzi Xu, I-Ling Ling

Institutions: National Kaohsiung University of Science and Technology, Auckland University of Technology, Kaohsiung Medical University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2946468683

FWCI: 3.609

Cites: 57

Cited by: 25

Related to: 10