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Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign

Year: 2019

Type: book-chapter

Source: Springer texts in business and economics

DOI: 10.1007/978-3-030-13020-6_6

Authors: Jennifer Algie, Nicole Mead

Institution: University of Wollongong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2946504111

FWCI: 1.891

Cites: 16

Cited by: 9

Related to: 10