An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior
Year: 2019
Type: article
Study design: Observational Study
Authors: Millissa F.Y. Cheung, W.M. To
Institutions: Hong Kong Shue Yan University, Macao Polytechnic University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2946656127