Work

Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group

Year: 2019

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2019.1620838

Authors: Cody T. Havard, Patrick Ferrucci, Timothy D. Ryan

Institutions: University of Memphis, University of Colorado Boulder

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2946879010

FWCI: 6.562

Cites: 45

Cited by: 32

Related to: 10