Work

Customers’ behavioral responses to unfavorable pricing errors: the role of perceived deception, dissatisfaction and price consciousness

Year: 2019

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-06-2018-2726

Authors: Siddik Bozkurt, David Gligor

Institution: University of Mississippi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2946885871

FWCI: 5.906

Cites: 34

Cited by: 37

Related to: 10