Work

Empirical conceptualization of Customer loyalty on relationship marketing and sustained competitive advantage

Year: 2019

Type: article

Study design: Observational Study

DOI: 10.17722/jorm.v10i2.264

Authors: Samuel Affran, Mawuko Dza, Jocelene Buckman

Institutions: University of Education, Winneba, University of Northampton

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2946904493

FWCI: 1.572

Cites:

Cited by: 14

Related to: 10