Work

New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands

Year: 2019

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-07-2018-1932

Authors: Jake David Hoskins, Abbie Griffin

Institutions: Westminster University, University of Utah

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2947419472

FWCI: 2.953

Cites: 129

Cited by: 20

Related to: 10