Work

Pop-up retailing objectives and activities: A retrospective commentary

Year: 2019

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2019.1613915

Authors: Gary Warnaby, Charlotte Shi

Institutions: Manchester Metropolitan University, Manchester Airport

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2947452230

FWCI: 0.656

Cites: 17

Cited by: 9

Related to: 10