Work

Nonprofit Organizations as Sponsors: An Investigation of Positive Word of Mouth and Donation Choice as a Result of Sponsorship

Year: 2019

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.32731/smq.282.062019.04

Author: Tomas M. Hickman

Institution: Washburn University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2947543247

FWCI: 0.529

Cites: 59

Cited by: 6

Related to: 10