Work

Materialism, television and social media – analysis of the transformation of post-colonial Indian market

Year: 2019

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/jhrm-03-2018-0011

Authors: Karthik Selvanayagam, Varisha Rehman

Institution: Indian Institute of Technology Madras

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2947544083

FWCI: 1.312

Cites: 61

Cited by: 8

Related to: 10