Work

Building resistance to brand switching during disruptions in a competitive market

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.05.012

Authors: Dominic Appiah, Kerry E. Howell, Wilson Ozuem, Geoff Lancaster

Institutions: Arden University, University of Plymouth, University of Cumbria, London School of Commerce

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2947718241

FWCI: 4.919

Cites: 63

Cited by: 35

Related to: 10