Work

Cognitive antecedents and affective consequences of customers’ self-concept in brand management

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-09-2018-0712

Author: Jiseon Ahn

Institution: Taylor's University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2948158487

FWCI: 3.607

Cites: 64

Cited by: 28

Related to: 10