Work

The negative spillover effect in sports sponsorship

Year: 2019

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-01-2018-0003

Authors: Shaofeng Yuan, Chunhui Huo, Tariq H. Malik

Institution: Liaoning University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2948168754

FWCI: 1.641

Cites: 51

Cited by: 15

Related to: 10